Will Apple buy Twitter?

Published on the 29th of June 2011

I've got a hunch Apple might buy Twitter in the near future.

The reason why I think such a takeover is believable has to do with the naming conventions used in the latest iOS SDK.

The SDK is full of Twitter API's wrapped inside Twitter.framework.

Why Twitter? Why not something more generic like Social.framework, Socialmessaging.framework or Socialupdates.framework?

Twitter is popular, but so is Facebook and other sharing services like Flickr and Instagram . It's true that Facebook and Apple aren't exactly on the same page , but relationships can change rapidly.

Apple is very picky upon naming conventions and coding guidelines within their public API. There are, for example, seldom changes to method names with new SDK versions. If there are any, they are always kept to a minimum.

While designing the API they must have considered making the Twitter API methods somewhat more generic. How would they add a Facebook status update option in the near future? Add an extra API specific to Facebook that, pretty much, does the same thing?

I believe Apple has specifically chosen Twitter to become an integral part of iOS. They deliberately choose to name it's social messaging framework Twitter.framework.

Now that last point is something Apple has a track record of - Integrating another companies software or service making it dependant. They know they want to stay independent. They've got burnt way too many times . Imagine what would happen if Twitter got bought by Microsoft or Google? They would loose the initiative and destiny off the functionality.

It's one of the main reasons Apple created Safari and the iWork suite in the past. To make it independant from IE and Office.

On the other hand Twitter is worth billions , but it still can't seem to generate a solid income (and Apple tried to launch it's own social network , but that clearly flopped ).

Both Apple and Twitter could seriously benifit from a takeover or increased collaberation between the two companies.

All of the above is of course just my take on the matter. Pure speculation and heavily biased. Who knows.. Apple might eventually not buy Twitter at all. Maybe they thought naming the API Twitter.framework was the best thing to do. They might have thought "premature optimization is the root of all evil" and add additional API's for other social networks along the way. We'll just have to wait and see.